Edge Financial Planning
Workflow Management Solution
Edge Financial Planning is a Melbourne based firm focusing on increasing the financial position of hundreds of Australian families. As a small business, the company relied on many off the shelf tools to support their business processes. These systems were not developed with a focus on the financial world, leading to extensive time investment and an excessive cost overhead in an already competitive marketplace. The company embraced a Vokke software solution, showing them the state of their business in a centralized location. This decision allows Edge Financial Planning to focus more on what matters – customers, quality and sound advice – and less about the management of information.
Financial planners, paraplanners, client services managers and researchers were each spending hours a week trying to understand the current position of their client portfolio. Each client would move through an extensive, long running workflow involving expertise from team members and outside departments. Edge relied on third party software solutions which were not targeted for their exact needs; as such, information was often replicated across systems by hand, open to human error, difficult to update, and shielded from necessary analytical insights.
Edge Financial Planning was operating like most businesses, where the team spends a large portion of their time simply keeping the business position up to date. Like most situations, Edge gained leverage on their unique processes by a custom automation solution.
After a consultation with a business analyst, a solution was drafted that would automate their daily business tasks. An integrated, centralised cloud solution was developed adopting the unique processes of the company, moving tedious tasks onto the cloud. For the first time, team members can work remotely via a secure cloud service and have a real time, up to date picture of their client workflows. This solution gives Edge a unique advantage in their industry.