News and Articles

Thoughts and insights into digital transformation, software design and Vokke


blog

How COVID-19 is changing customer behaviour

  • 19 May 2020
  • Jon Wellman

Today, about 3 billion people are in lockdown around the world. We wrote previously about how the COVID-19 pandemic has forced businesses into making some quick, DIY digital transformation decisions - some of which have been excellent. Now it’s time to focus on the most crucial cog in business: the customer.

View Post
blog

Great examples of isolation-induced digital transformation

  • 8 May 2020
  • Jon Wellman

With isolation enforced, and working from home now the norm, many businesses have done DIY digital transformations of sorts - whether they’ve realised it or not. But some businesses, especially those who rely on some form of foot traffic, have gone above and beyond in their quest to keep trading. Here are a selection of our favourite examples of COVID-19 digital transformation, and what your business can learn from them.

View Post
blog

Drive your growth with Customer Success

  • 1 May 2020
  • Jon Wellman

Over the past few years we’ve seen a trend in how technology startups structure their businesses. Instead of being primarily sales or product focused, these companies are being driven by Customer Success — so much so that a Customer Success Representative is often among the first 5–10 people hired. The reason for this trend is simple: Customer Success drives growth. We work with businesses in a wide range of industries and this focus on Customer Success is rare outside of software start ups. This presents a huge opportunity for the non-software companies that get onto it.

View Post